Where are the UK’s most Instagrammable gyms?
Whether it’s for motivation, sharing health journeys or to engage with other fitness-focussed followers, we’re all used to seeing a #gymselfie on our feed. And, as of October 2022, the hashtag had 3.5 million posts, with that number growing every day.
Beyond taking selfies, gyms across the UK are often filled with impressive state-of-the-art machines and offer fun and innovative fitness classes that are too good not to snap. If you feel good about walking into a space then you’re much more likely to keep up good habits and come back, especially if the aesthetics help to take that #gymselfie to the next level.
With this in mind, we wanted to investigate which gyms across the UK are the most Insta-worthy.
To do this, we identified the 5 most popular gyms across the 50 biggest cities in the UK, before analysing Instagram location data to learn which ones had the most tagged posts. More than 250 gyms were in the running to help us learn which gym was the most Instagrammable – and which city had a particular penchant for sharing these snaps.
Which gyms are tagged the most online?
Psycle (@psyclelondon) in Oxford Circus, London, was the most popular, with 14,200 posts tagged at its location. Offering cycling, barre, strength, yoga and reformer pilates, there are plenty of opportunities to share a post when visiting this hotspot. Another Psycle gym at Canary Wharf didn’t quite make the top 50 list, but did still have 2,854 posts tagged.
Coming in second was UFit Fitness (@ufit_fitness) in Cardiff, with 12,800 posts, followed closely by another London gym, Equinox (@equinox), with 12,500 posts. BXR London (@bxrlondon), which runs group classes including Versaclimber and boxing, came sixth on the list and had more than 9,300 posts tagged.
JD Gyms (@jdgyms) in Coventry was the fifth most popular gym with almost 9,600 tagged images. The JD Gyms chain appeared on the top 50 list 12 times, while another known chain, CrossFit, featured five times. CrossFit Connect (@crossfit_connect), in Brighton, was the most popular with 4,442 posts.
The top 50 most Instagrammable gyms in the UK are:
|Rank||Gym||City||Number of tagged posts|
|1||Psycle Oxford Circus||London||14,200|
|4||Third Space City||London||10,100|
|5||JD Gyms Coventry||Coventry||9,757|
|6||BXR London – Paddington St||London||9,301|
|7||JD Gyms – Liverpool Dale St||Liverpool||8,345|
|9||South Kensington Club||London||7,607|
|10||Third Space Canary Wharf||London||7,204|
|11||Buzz Gym Reading||Reading||6,761|
|12||Ministry of Fitness||Bristol||6,186|
|14||Physique Evolution Gym & Fitness||Derby||5,609|
|15||Third Space SOHO||London||5,322|
|16||Pump Gyms Northampton||Northampton||5,299|
|20||U7 Gym Exeter||Exeter||4,878|
|21||Barry’s Worship St.||London||4,791|
|22||FeelFit Gym Oxford||Oxford||4,552|
|23||JD Gyms – Leeds South||Leeds||4,464|
|27||JD Gyms – Glasgow North||Glasgow||4,089|
|28||ESPA Life At Corinthia||London||4,041|
|30||Gym Co Belfast||Belfast||3,822|
|31||JD Gyms – Derby||Derby||3,808|
|32||KX Private Members Club||London||3,751|
|33||David Lloyd Cambridge||Cambridge||3,599|
|34||JD Gyms – Wolverhampton||Wolverhampton||3,595|
|35||JD Gyms Newcastle||Newcastle||3,371|
|37||Whatever It Takes (WIT)||London||3,359|
|38||CrossFit BFG Leicester||Leicester||3,339|
|39||JD Gyms – Liverpool Edge Lane||Liverpool||3,143|
|40||JD Gyms – Whitworth Street||Manchester||3,089|
|41||JD Gyms – Nottingham||Nottingham||3,034|
|45||The Foundry Vauxhall||London||2,873|
|46||Barry’s – Eccleston Yards||London||2,864|
|47||Psycle Canary Wharf||London||2,854|
|50||Everlast Fitness Clubs||Glasgow||2,577|
Which city makes the most gym posts?
Unsurprisingly, the London gym scene features heavily in the top 50. In total, 15 gyms from the capital city made the list, amassing a combined total of 98,802 posts.
Outside of London, gyms in Manchester were the second most popular, with members uploading 15,923 tagged images across three gyms. Three gyms from Nottingham also featured on the top 50 list, accumulating 9,684 posts.
Ryan Kelford, operations manager at Versaclimber UK, commented on the research:
“Many of us are guilty of a quick gym selfie, and when the gym looks as good as some of those featured on this list, it’s not surprising. Fitness is a passion for lots of people, which is why there’s such a big appetite to share their journey online
“Now that summer is over, and people’s evenings and weekends are set to be less busy, it’s the perfect time for people to kick-start their fitness routines once more. This gives gyms the incentive to invest in making their in-person member experience better than ever.
“Introducing joint exercise is a great way to do this, as people look to make their fitness experience more social. Many of our partner gyms are loving our Versaclimber Hi-Tri for this reason.
“Ultimately, a gym isn’t just a place to exercise. It’s somewhere to unwind and socialise as well as work out. As more and more venues understand the importance of facilitating this rounded experience, we’re sure that they’ll see their social tags soar.”
For more information on Versaclimber, visit www.versaclimber.co.uk.
Versaclimber took the 50 biggest cities in the UK, according to WorldPopulationReview.com.
We then used Google Reviews to find the 5 most popular gyms in each city and searched their location on Instagram. From here, we used Instagram’s location data to determine how many posts were tagged to each gym.
Data is correct as of August 2022.